EZ-Link introduces a new wearable EZ-Charm in exclusive collaboration with Samsung

August 8, 2017

The all-new wearable EZ-Charm is exclusively available at launch as a bundled gift with any brand new purchase of Samsung Gear S3 or Gear Fit2 at all Telecommunication Operators, Samsung Experience Stores, major Consumer IT & Electronics Stores and online marketplace

SINGAPORE, 8th August 2017 – EZ-Link Pte. Ltd., Singapore’s largest issuer of CEPAS-compliant cards, in collaboration with Samsung Electronics Singapore, today launched the EZ-Charm Wearable, a new variety of EZ-Charms that can act as add-on accessories for Samsung Gear series of products.

Exclusively available at launch as a bundled gift with any brand new purchase of Samsung Gear S3 or Gear Fit2, the EZ-Charm Wearable enables users of Samsung Gear series of products to pay for public transport and perform ez-link transactions at more than 30,000 ez-link acceptance points.

Like EZ-Link’s popular EZ-Charm line of products, the EZ-Charm Wearable is designed to perform full ez-link functions in a non-card form factor. Functioning uniquely as a peripheral to endow existing wearable products with ez-link capabilities, it is also another milestone in EZ-Link’s foray into wearable products.

“We are thrilled to debut the EZ-Charm Wearable with Samsung and expand Samsung Gear series of products with ez-link payment to fulfill the daily lifestyle needs of Singaporeans. Users can now enjoy the best of both worlds with the EZ-Charm Wearable, dressing up their wearables stylishly while delighting in the convenience of a non-card form factor for commuting and other ez-link transactions. We hope to continue to challenge the norm and create more of such innovative forward-thinking products,” said Mr Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

“Samsung is continually exploring how we can collaborate with our partners to leverage new technologies and innovations to bring added conveniences to consumers. The partnership with EZ-Link is one such initiative for Gear S3 and Gear Fit2 customers to enjoy ez-link benefits on their smartwatch, with EZ-Charm Wearable as the ideal add-on accessory,” said Chua Khim Guan, Head of Product Marketing, IT & Mobile, Samsung Electronics Singapore.

Pricing and Availability

For an exclusive promotional period, Samsung customers will enjoy a free EZ-Charm Wearable for every brand new purchase of Samsung Gear S3 frontier LTE, Gear S3 classic or Gear Fit2 at $548, $498 and $298 respectively at all Telecommunication Operators, Samsung Experience Stores, major Consumer IT & Electronics Stores and online marketplace

For more information, please visit www.ezlink.com.sg. Find the latest updates on EZ-Link on Facebook, Instagram and Twitter.

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About EZ-Link Pte Ltd

EZ-Link’s core business is in the sale, distribution and management of ez-link cards, as well as the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) sectors. To date, more than 17 million new CEPAS-compliant ez-link cards have been issued. In 2015, EZ-Link unveiled two new innovations in Singapore, EZ-Charms, the first non-card form factor, as well as the “EZ-Link Rewards with Perx” to reward commuters for using public transport with the ez-link card. EZ-Link continues to set new cashless trends with the “My EZ-Link Mobile” application, the world’s first Near Field Communication (NFC) mobile application for contactless card top-ups; “EZ-Link NFC SIM”, the first NFC payment service on Singapore’s public transit; and “EZ-Pay”, Singapore’s first free card-less ERP payment service.

Media Contacts

Sherman Peh
Associate
The Right Spin Pte Ltd
DID: +65 6325 5927
Email: sherman@therightspin.com.sg

Janice Xu
Senior Manager, Marketing Communications
EZ-Link Pte Ltd
Email: janicexu@ezlink.com.sg