Press Release - 2010

GET AN EZ-LINK CARD FOR $12 INSTEAD OF $15 AT ANY TRANSITLINK OFFICE
EZ-Link aligns purchase price of ez-link cards to other CEPAS cards
Date: 27 July 2010
Issued By: EZ-Link Pte Ltd

SINGAPORE - 27 July, 2010 - EZ-Link Pte Ltd today announces that ez-link cards are now available for purchase at $12 at all TransitLink Ticket Offices and Passenger Service Centres within MRT stations. Previously sold at $15 covering $5 card cost and $10 initial stored value, the cards are now on sale with the same card cost but a reduced initial stored value of $7, in alignment with the cost of CEPAS cards sold at these points.

“A reduced initial stored value makes the ez-link card as affordable as other CEPAS cards in the market. By lowering the barrier for consumers to purchase ez-link cards, EZ-Link is allowing them greater access to the benefits and convenience the card brings including the expanding usage points beyond transit to retail, ERP and others,” says Mr. Nicholas Lee, Executive Director, EZ-Link Pte Ltd.

Once a customer buys an ez-link card, he or she can easily top-up the card at an extensive network of locations across the island including MRT stations, DBS/POSB ATMs, AXS Stations, 7-Eleven outlets except 7-Eleven@Shell and Community Clubs. Additionally, consumers can opt for the EZ-Reload service which enables the ez-link card to be automatically topped up if there is insufficient fund.

Catering to the convenience of consumers, ez-link cards have started to be on sale at more than 500 7-Eleven stores at $10 each, covering $5 card cost and $5 stored value since 10 June 2010.

Since being the first to launch CEPAS-Compliant cards in 2008, EZ-Link has not only issued, sold and replaced about 6 million cards, but also expanded the usage of ez-link cards into the retail and motoring sectors. Now ez-link cards can be used as a payment option at retail stores such as Mustafa Shopping Centre, Dairy Farm Group’s Cold Storage, Giant, Guardian, Jasons MarketPlace, Shop N Save and 7-Eleven, and F&B outlets like Takashimaya Food Hall and Spinelli as well as for Electronic Road Pricing (ERP) gantry fees. In the future, ez-link cards can also be used for Electronic Parking System (EPS) car park fees and stores.

Year	Titles
2010	Get an ez-link card for $12 instead of $15 at any TransitLink Office Pick up an ez-link card at any 7-Eleven Game On with FEVO! MasterCard Announces Pilot of New NFC Mobile Payment Solution Addressing Multiple Handsets Sightseeing in Singapore made easier with the ez-link card Official launch of exclusive Dairy Farm Singapore Group's Reward Points for Passion EZ-Link card members EZ-Link and Vix ERG Unveil the Next Generation CEPAS Fare Validator
2009	Please click on the year to view
2008	Please click on the year to view
2007	Please click on the year to view
2006	Please click on the year to view
2005	Please click on the year to view
2004	Please click on the year to view
2003	Please click on the year to view
2002	Please click on the year to view