EZ-Link presents the Special Edition Care Bears™ Fevo Prepaid Mastercard – The perfect gift for all occassions

One of the first payment cards in the world to feature the iconic family of bears, for all shopping and transit needs.
Issued By: EZ-Link Pte Ltd

SINGAPORE, 21 December 2010 – EZ-Link Pte Ltd, issuer and manager of Singapore’s largest contactless stored value facility, the ez-link card, announces the launch of a collection of Special Edition Care Bears™ FEVO Prepaid MasterCard. In partnership with MediaLink Brand Management Pte Ltd, the Care Bears™ agent in Southeast Asia, the collection will feature a total of seven unique designs, one Care Bears™ character per design.

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All 7 Special Edition Care BearsTM FEVO Prepaid MasterCard designs

Currently available for sale at all SingPost outlets island-wide, the Special Edition Care BearsTM FEVO Prepaid MasterCard can be used both as an ez-link card for transit, retail and motoring payments, such as for Electronic Road Pricing (ERP) and Electronic Parking System (EPS) charges, as well as a prepaid MasterCard at all MasterCard acceptance points worldwide, including phone and Internet transactions.

Each of the seven card designs will be bundled with a plush toy of the same Care Bears™ character and presented in an attractive gift box, making it an excellent gift set for loved ones this festive season. The seven Care Bears™ characters to be featured on the FEVO prepaid MasterCards are amongst the most popular of the series, namely: Amigo, Funshine, Good Luck, Harmony, Heartsong, Love-A-Lot and Superstar.

“EZ-Link is very happy to collaborate with MediaLink in launching the Special Edition Care Bears™ FEVO Prepaid MasterCard during the year-end festive period as we feel that these cards, being both practical and presentable, will make ideal gifts for loved ones across various demographics. With Care Bears™ endearing persona and the positive values that they represent, we hope for these gift card sets to warm many hearts this festive season while enabling them to shop, dine and travel around in style!” said Mr Nicholas Lee, Executive Director, EZ-Link Pte Ltd.

The Special Edition Care BearsTM FEVO Prepaid MasterCard designs are currently on sale at all SingPost outlets island-wide and priced affordably at SGD$28 each, inclusive of GST (goods and services tax). For more information, please visit www.fevocard.com.


About EZ-Link Pte Ltd
A subsidiary of the Land Transport Authority, EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of ez-link cards. To date, the company has sold and replaced more than 8 million new ez-link cards which are CEPAS-compliant. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new ez-link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit.

EZ-Link Pte Ltd was awarded the “Everyday Merchant of the Year” in the prestigious MasterCard Hall of Fame Awards in December 2010.

About FEVO
Issued by EZ-Link Pte Ltd, FEVO was launched in April 2009. The FEVO card is a MasterCard branded payment card that allows the cardholder to make purchases anywhere MasterCard is accepted, just like one would with a credit or debit card. FEVO also comes with an ez-link function, allowing users to make contactless payment in transit and non-transit acceptance points, or wherever ez-link is accepted. EZ-Link is the first non-bank entity in Singapore to be granted MasterCard membership and to present the FEVO Prepaid MasterCard.

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