Tap away with EZ-Charms.
Enjoy transit rewards with Perx.

April 21, 2015

EZ-Link unveils first non-card form factor and launches first-in-Singapore rewards scheme on public transport for ez-link users.


SINGAPORE, 21 April 2015 – Using ez-link has just become trendier and smarter as EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today launched EZ-Charms, a trinket that breaks through the conventional ez-link card design; as well as the EZ-Link Rewards Scheme with Perx, the first rewards programme for commuters using public transport with the ez-link card.

EZ-Charms – New Form Factor, Limitless Possibilities

Functioning in exactly the same way as existing ez-link cards, EZ-Charms can be used on buses, trains, taxis, for shopping and dining and topped up at all ez-link card channels.

The first EZ-Charm design features Hello Kitty, the iconic feline character, to give users a lovely, fun and stylish piece of ornament to hang off their mobile phones, key chains and more. This series of charms are available in four designs: Red (white face with red bow), Blue (white face with blue blow), Pink (white face with pink bow) and Black (black face with gold bow).


The Hello Kitty EZ-Charms and packaging

Measuring 3.3cm by 2.5cm by 0.5cm, each EZ-Charm is sold in an attractive packaging, making it not just a companion to brighten up every journey but an adorable gift for loved ones.  All EZ-Charms are sold without stored value and are valid for two years.

Please refer to Annex A for pricing and availability of the EZ-Charms.

EZ-Link Rewards Scheme with Perx – Making Every Journey Rewarding

For the first time, commuters will be rewarded for every trip they make on SMRT/SBS buses and MRT, with the new EZ-Link Rewards Scheme. By simply linking their ez-link cards via the 16-digit CAN ID to Perx, a mobile application that can be downloaded from Google Play Store or Apple App Store, users will automatically earn points and enjoy exclusive deals or redeem instant rewards at selected merchants offering products and services in e-commerce, food & beverage, fashion, limousine taxi services, beauty & wellness and lifestyle across the island.

Every trip with the Adult ez-link card earns 25 points while every trip with EZ-Link co-brand cards including EZ-Link Imagine American Express® Prepaid Card, FEVO Prepaid MasterCard® Card, M1 Prepaid MasterCard® Card, PAssion Card, DBS Live Fresh card, POSB Everyday card, PAssion POSB Debit card and Citibank SMRT card earns 50 Points. Each user can link up to ten ez-link cards to each Perx Account and accumulate points concurrently with the linked cards.


 Screenshots of Perx app featuring EZ-Link pages

“Our aim is to push through boundaries to make every tap with ez-link a rewarding and fun experience. The launch of EZ-Charms is significant as it represents a breakthrough in technical limitations and opens up many new possibilities for fashionable products in the future. On the other hand, with the new EZ-Link Rewards Scheme with Perx, ez-link users will be rewarded for something they do every day – taking trains and buses,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd.

Anna Gong, Chief Executive Officer of Maiplay Pte. Ltd., parent company of Perx, said, “Our partnership with EZ-Link demonstrates Perx’s ability to deliver value and enhanced customer experience to more than just merchants across Asia. This transit rewards program with EZ-Link enables Perx to expand our network and user base by offering a unique digital and fun experience to all ez-link card members. Through the Perx mobile app, EZ-Link will be able to provide their transit riders attractive rewards just for riding the MRT and buses. This is the beginning of a number of meaningful projects to come with EZ-Link and we are excited to be on this innovative journey together.”

As an introductory offer, card holders who sign up for the EZ-Link Rewards Scheme with Perx and accumulate 2,500 points by 20 July 2015 will stand a chance to win Tigerair air tickets to Maldives, Hong Kong, Chiang Mai, Langkawi and Taipei. And in an exclusive reward for Perx users, the first 1,000 members to accumulate 5,000 points can get to redeem the limited edition Blue Hello Kitty EZ-Charm.

At the launch, to commemorate the recognition of the ez-link card as one of the SG50 icons chosen to mark the nation’s 50th birthday, EZ-Link also unveiled an exclusive SG50 ez-link card, which features a number of SG50 icons, all in one card design. This new card design is available at all TransitLink Ticket Offices at the usual ez-link card price of S$12 including S$7 stored value.

SG50 ez-link card

To find out more, please visit www.ezlink.com.sg or follow EZ-Link’s Facebook (www.facebook.com/myezlink), Instagram (www.instagram.com/ezlinksg) and Twitter (www.twitter.com/ezlinksg) pages. To learn more about Perx please visit www.getperx.com, or follow Perx on Facebook (www.facebook.com/getperx), Twitter (www.twitter.com/getperx), and Instagram (www.instagram.com/getperx) pages.  For any enquiries related to Perx, please contact successhelp@getperx.com.

About EZ-Link Pte Ltd

EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of ez-link cards. To date, more than 17 million new CEPAS-compliant ez-link cards have been issued. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new ez-link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit. In 2013, EZ-Link launched the “My EZ-Link Mobile” application, the world’s first Near Field Communication (NFC) mobile application for contactless card top-ups.

About Maiplay Pte Ltd

Perx, a Maiplay Pte Ltd company and the leading mobile marketing and loyalty platform in Asia, provides businesses with the marketing solutions to measure and increase customer acquisition, retention, and engagement. Perx helps businesses in an easy and affordable manner to connect with their customers and support them in creating, implementing, and measuring relevant reward and marketing programs that would help sustain profitable growth.


Media Contacts

Jayne Tay                                                      Janice Xu                                            
Senior Associate                                           Manager, Marketing Communications            
The Right Spin Public Relations                 EZ-Link Pte Ltd
Tel: +65 6325 5935                                        Email: janicexu@ezlink.com.sg
Email: jayne@therightspin.com.sg


Christabel Lum
Marketing Manager
Tel: +65 6589 8681
Email: christabel@getperx.com



Annex A – Pricing and availability of EZ-Charms


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