THE CASHLESS PAYMENT
OCT 16 2015: You don’t need cash for this festival. All you need is just one card to make your purchases. This will be one of the many firsts for the 15th edition of ZoukOut. Yes, ZoukOut 2015 will be going 100% cashless for its drink and merchandise purchases, using only credit cards and ez-link cards.
Following the successful collaboration with EZ-Link for ZoukOut 2013, when the ez-link card was first offered as an alternative option to cash and credit cards, the former proved to be a popular choice among festival-goers. This payment method will free festival attendees from the hassle of carrying cash to the event while reducing administrative efforts and risks of cash handling for the organiser, facilitating faster transactions and shorter queues.
The collaboration between ZoukOut and EZ-Link is set to elevate the festival experience for partygoers, where they can purchase drink coupons via their ez-link cards. This is also a milestone in the era of cashless payment in Singapore, and the first for a large-scale outdoor music festival and possibly, in the region.
Mr Nicholas Lee, CEO of EZ-Link, says: “We are excited about our collaboration with Zouk as it shows that possibilities are endless with the ez-link card. Beyond public transport, EZ-Link is progressively expanding our offerings in the lifestyle segment.”
“Our focus is on bringing the convenience and fun of contactless payments into every aspect of our customers’ lives, from commuting and driving to shopping, dining and now even partying. We look forward to enhancing the ZoukOut experience for all partygoers with the ez-link card.”
Cash and other CEPAS [Contactless e-Purse Application] products, such as concessions and Nets FlashPay, will not be accepted at ZoukOut 2015.
CONVENIENCE
- For the first time, ZoukOut revellers can also choose to top-up their ez-link cards via the “My EZ-Link Mobile” application to enjoy a truly cashless experience.
“My EZ-Link Mobile”, the world’s first Near Field Communication (NFC) mobile application for contactless card top-ups, is available for download at Google Play Store and it is compatible with selected NFC Android phones (www.ezlinknfc.com/supported-phones/).
- Cardholders can top up their ez-link cards at the festival ground, using credit card or cash. There are a total of 12 top-up terminals for the ez-link card of which eight are self-service top-up stations using only credit/debit cards and four are manned terminal using cash. The minimal top-up sum is $10.
- Tourists have the option to use credit cards for their purchases.
- Partygoers can use cash and credit cards to buy festival tickets on event day at the festival ground [before entry into ZoukOut].
Independent food stalls run by third parties at ZoukOut will accept cash and ez-link card payment.
ABOUT ZOUKOUT 2015 | SEIZE THE MOMENT
LIVE THE ESSENCE OF TIME,
INDULGE IN THE PRESENT
WITH EVERY MOMENT OF ZOUKOUT
FROM DUSK TILL DAWN.
Stop and feel the fleeting moments that can change your life. The ever-present within your arms’, heart’s and mind’s reach. Indulge in the nocturnal pleasures of ZoukOut. Revel under the perfection of the dusky skies, as the stars dim. Live for the moment, capture the present.
This ZoukOut, we want to remember the essence of every moment, capturing the precious memories. This would be cleverly translated through the ZoukOut 2015 campaign, comprising a multifarious collection of print, onsite and digital communications by thought-provoking, visually captivating original mixed-media works that would yet again set an artistic benchmark for Asia’s largest dance music festival.
The phenomenal ZoukOut, Singapore’s definitive annual dance festival brings the nation’s premier nightspot, Zouk, to the great outdoors. Being Asia’s only sunrise beach festival, ZoukOut has built a name synonymous with quality, the best International artists with a diversity of sounds from Electro, Trance to Techno and House, and top notch carnival fun. ZoukOut draws more than 50,000 festivalgoers from Singapore, the Asia-Pacific region and the rest of the world. The atmosphere of the music festival is complemented by fringe activities – costumed buskers, art installations, indie retailers, spectacular fireworks, scrumptious food stalls, and more.
ABOUT EZ-LINK
EZ-Link Pte Ltd was formed on 8 January 2002. In tandem with the government’s plan to promote cashless payments in Singapore, the ez-link card is accepted islandwide in transit, non-transit environment (retail) and also payments for ERP and Electronic Payment System in carparks. To date, more than 17 million new CEPAS-compliant ez-link cards have been issued. In 2013, EZ-Link launched the “My EZ-Link Mobile” application, the world’s first Near Field Communication (NFC) mobile application for contactless card top-ups. In 2015, EZ-Link unveiled two new innovations in Singapore, EZ-Charms, the first non-card form factor, as well as the EZ-Link rewards scheme with Perx to reward commuters for using public transport with the ez-link card.