Special edition National Day ez-link cards launched to appreciate frontline heroes and volunteers
SINGAPORE, 1 July 2020 – EZ-Link Pte Ltd, pioneer of contactless payments in Singapore, today announced the launch of two sets of special edition National Day ez-link cards, developed in partnership with the Singapore Red Cross and the Singapore Kindness Movement. In solidarity with Singapore’s frontline heroes and volunteers during these challenging times, EZ-Link will be donating S$50,000 in card sales proceeds to the Singapore Red Cross. This will be channelled towards the homegrown humanitarian organisation’s local services, and go on to support vulnerable communities, including the isolated elderly, families-in-need, and persons with severe disabilities.
The exclusive collaborations feature a total of five new card designs – three in collaboration with the Singapore Red Cross and two with the Singapore Kindness Movement. Locally inspired, they serve as a tribute to the frontline heroes and volunteers who keep Singapore safe, and encourage everyone to stand united and keep the community spirit alive amidst such uncertain times. The Singapore Red Cross designs depict volunteers offering assistance in everyday situations and through programmes like Community FirstAid, ElderAid and Family LifeAid, to highlight their essential yet often understated roles in strengthening our communities. The designs by Singapore Kindness Movement feature the country’s iconic courtesy mascot, Singa the Lion, decked in local uniforms, representing our local heroes who protect our lives and safeguard our nation, while standing in solidarity in front of prominent Singapore landmarks. All five designs can be found in the Appendix.
“The Singapore Red Cross and Singapore Kindness Movement play such fundamental roles in our society, and have significantly contributed to Singaporeans’ welfare over the past few decades,” said Nicholas Lee, CEO, EZ-Link Pte Ltd. “As we commemorate the nation’s 55th birthday, not forgetting the challenges we are living through at this moment, we wanted to spotlight these everyday heroes and bring their stories closer to the hearts of Singaporeans. We are proud to stand in partnership with these organisations and are committed to furthering their cause.”
The Singapore Red Cross partnership pays homage to its volunteers who make personal sacrifices to serve humanity and to save lives. At the same time, it seeks to raise awareness of their humanitarian services and encourage more individuals to step forward to do good. Similarly, the Singapore Kindness Movement partnership hopes to encourage Singaporeans to celebrate little acts of kindness and promote a more gracious society.
“We are grateful to EZ-Link for their generous donation, which will go towards supporting our efforts to uplift the vulnerable in Singapore and enhance community resilience,” said Mr. Benjamin William, Secretary General and CEO, Singapore Red Cross. “As we celebrate Singapore’s 55th birthday, we hope the ez-link cards will serve as a reminder of the power of humanity and inspire people to care for the vulnerable and less privileged amongst us. They can start with small actions like volunteering, making donations, or giving blood to ensure a safe and adequate supply of blood for those who need it.”
Adding to this, Dr. William Wan, General Secretary, Singapore Kindness Movement, shared, “We are honoured to partner EZ-Link and the Singapore Red Cross to design these cards that pay tribute to our frontline heroes who keep us safe. On top of showing appreciation for them, we must also do our part to build a greater and kinder society by showing kindness, care and concern for the people around us.”
The special edition cards from the Singapore Red Cross collaboration are available from 2 July onwards, and will retail at S$15 for a set of three on the EZ-Link Official Store on Shopee. Consumers can also purchase the two designs from the Singapore Kindness Movement collaboration from 7 July onwards, where individual cards will be sold at S$12 each at TransitLink Ticket Offices (inclusive of S$7 load value) and also at S$10 for a set of 2 cards on the EZ-Link Official Store on Shopee.
For the latest updates about EZ-Link, please visit www.ezlink.com.sg or follow EZ-Link’s Facebook, Instagram and Telegram pages.
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About EZ-Link Pte Ltd
Established in 2002, EZ-Link is a pioneer in contactless payments in Singapore with the EZ-Link card being its core product offering. EZ-link remains the top choice for contactless prepaid card payment in Singapore with more than 40 million cards issued to date. Synonymous with transit payments in Singapore, EZ-Link has since expanded its offerings and is widely used for shopping, dining, private transport, government services and community services at more than 30,000 acceptance points across the island. EZ-Link continues to be at the forefront of digital inclusion, bringing all Singaporeans, young and old, onto the nation’s cashless journey. For more information, please visit www.ezlink.com.sg.
About Singapore Kindness Movement
Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness. We aspire to inspire graciousness – one kind act at a time. By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me. SKM is a non-government, non-profit organisation, as well as a registered charity and Institution of Public Character. For more information, please visit https://www.kindness.sg/
About the Singapore Red Cross
Singapore Red Cross is a homegrown humanitarian organisation, dedicated to relieving human suffering, protecting lives and dignity, and responding to emergencies since 1949. We serve the vulnerable through our blood donor recruitment programme, home and day activity centre for the disabled, transport aid, family life aid, and community first aid. We build capacity and resilience through our training academy, and volunteer and youth development. Beyond our shores, we mobilise and translate contributions from the donor community to relief and recovery, rehabilitation and reconstruction efforts, with the aim of helping communities affected by disasters. For more information, please visit redcross.sg.
Media Contacts
| Wanqi Loh | Janice Xu |
| Account Executive | Senior Manager, Marketing Communications |
| RICE Communications | EZ-Link Pte Ltd |
| Email: ezlink@ricecomms.com | Email: janicexu@ezlink.com.sg |
Appendix: Special Edition National Day EZ-Link Cards
In partnership with Singapore Red Cross:
Singa ez-link cards (in partnership with Singapore Kindness Movement) :