A Daily Companion for Singaporeans
Since 2002, EZ-Link has issued more than 40 million EZ-Link cards, including 30 million cards compliant with the Singapore Standard for Contactless ePurse Application (CEPAS). Today, it is still the predominant public transit card in Singapore, also widely used for shopping, dining, private transport, government services and community services at more than 30,000 acceptance points across the island; as well as for Electronic Road Pricing (ERP) toll fees and Electronic Payment System (EPS) parking fees.
An e-Payment Nation Enabler
Over the years, EZ-Link continued to propagate micropayments to bring all Singaporeans, young and old, onto the nation’s cashless journey. Notable efforts include making EZ-Link and Concession cards accepted at hawker centres and collaborating with partners to offer EZ-Link as a payment option for vending machines.
EZ-Link has also partnered NTUC Social Enterprises to encourage retail spending by offering LinkPoints to those who link EZ-Link and Plus! cards; and enhance user convenience by introducing loose change top-up at Cheers outlets and launched an enhanced Auto Top-up service on the EZ-Link mobile app.
A Relentless Innovator
With innovation at the core of its business, EZ-Link continuously introduces new products and services, just to name a few:
My EZ-Link Mobile Application
The award-winning world’s first Near Field Communication (NFC) mobile application for EZ-Link top ups.
Now known as EZ-Link Motoring service, EZ-Pay was Singapore’s first free card-less ERP payment service.
EZ-Link NFC SIM
The first NFC payment service on Singapore’s public transit.
Charms and Wearables
The first CEPAS trinket with full EZ-Link functionalities in novelty designs
The first multi-currency mobile wallet for Singapore travellers with You Technologies Group.
First non-bank entity to collaborate with Mastercard to issue a prepaid payment option.
A Digital Payments Trendsetter
EZ-Link embarked on a digital transformation journey to reinvent its CEPAS and other services to enhance user experience and strengthen future business growth capabilities. Leading the transformation, the EZ-Link app has turned using the physical EZ-Link into a digital experience. The mobile app places essential value-added services at the fingertips of users – topping up, checking of transactions, earning of rewards, card blocking and the application for Auto Top-up and EZ-Link Motoring.
A Caring Corporation
Dedicated to driving change in the community, EZ-Link has worked with People’s Association, Community Chest, Dyslexia Association of Singapore, Pathlight Artist Development Programme and other organisations to provide financial assistance to lowincome families and other individuals in need; and assist children with special needs to develop their talent.