EZ-Link Unveils My EZ-Link Online Shop

Presenting exclusive Hello Kitty ez-link Card Series at launch and other exciting ez-link inspired merchandise in the future

SINGAPORE, 29 October 2013 – EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today unveiled My EZ-Link Online Shop (www.myezlink.com.sg), its first e-commerce venture featuring limited edition ez-link cards and fashionable ez-link memorabilia. EZ-Link kicks off the launch with the endearing Hello Kitty ez-link Card Series, starring the world-famous feline character.

“The new My EZ-Link Online Shop represents a major milestone in EZ-Link’s long-term business expansion strategy. Through the years, EZ-Link has dedicated efforts towards enhancing functionality of the ez-link card, building its 30,000 acceptance network and extending top-up channels island-wide,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd. “Now, we want to satisfy our customers’ increasingly mobile lifestyle and sophisticated palates, by offering a wider variety of ez-link card inspired products that can be browsed, ordered and delivered to consumers’ doorsteps just with a click online.”

The Hello Kitty ez-link Card Series comprises four Limited Edition Cards featuring famous sights and special occasions of Singapore in mesmerising etched and glitter printing effects, priced at S$19.90 each (including GST) and eight Classic Cards with specially curated images from Sanrio priced at S$14.90 each (including GST).

Each card is packaged in a bespoke Hello Kitty box with a nifty Sanrio Hello Kitty mobile screen cleaner. The Hello Kitty Classic ez-link Cards will be launched first on 29 October 2013 on www.myezlink.com.sg and four designs will be exclusively available at selected TransitLink Ticket Offices. Starting in December 2013, the Hello Kitty Limited Edition ez-link Cards will be on sale on the online shop, with a new card being made available every two weeks.

“We decided on having the Hello Kitty ez-link Cards as the inaugural products for My EZ-Link Online because of the universal appeal of the character,” said Mr. Lee. “With twelve exquisite designs to choose from, there’s definitely a card for everyone. We hope that these charming cards will add fun into everyday commute and shopping and act as lovely gifts for many different occasions.”

To celebrate the e-shop launch, EZ-Link is holding a “Me & My Classic Cards” contest. Collect all eight Hello Kitty Classic ez-link designs and three winners will each stand a chance to win a 30-inch giant Hello Kitty plushie. For more information, go to www.myezlink.com.sg or www.facebook.com/myezlink.

For more information on the card designs and availability, please see below.




The Hello Kitty ez-link Cards each comes with an exclusive box and a Sanrio Hello Kitty mobile screen cleaner.

For more information, please visit www.myezlink.com.sg.

About EZ-Link Pte Ltd
EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all EZ-Link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of EZ-Link cards. To date, more than 17 million new CEPAS-compliant EZ-Link cards have been issued. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new EZ-Link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit.

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