EZ-Link to Give Away More than a Million ez-link Cards

The ‘Journey with EZ-Link’ giveaway campaign offers free cards for holders of cards expiring in 2014 plus other value-added services for all its cardholders.

SINGAPORE, 4 July 2014 – EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, announce the launch of its ‘Journey with EZ-Link’ giveaway campaign that extends free ez-link cards and complimentary value-added services to ez-link cardholders, to thank them for making EZ-Link part of their journey.

In recognition of the significant role that EZ-Link’s loyal customers have played in its progress and development over the last 12 years from a transit card issuer to an innovative and technology-driven company, EZ-Link will be running the ‘Journey with EZ-Link’ giveaway campaign to reward them. From 4th July to 31st December 2014, holders of CEPAS-compliant Adult Anonymous ez-link cards expiring in the year 2014 can get a free ‘Colour Your Journey’ ez-link card from any TransitLink Ticket Office located across the island. EZ-Link has produced more than a million ez-link cards for this six-month campaign.

recarding-color-ezlink-cardColour Your Journey’ ez-link card

EZ-Link will also be holding roadshows from 4th July to 27th July at various locations across the island, every Friday from 3pm to 9pm, and every Saturday and Sunday from 12pm to 6pm. To provide customers with more details and timely updates on the giveaway campaign, EZ-Link will launch accounts on Instagram and Twitter to complement the EZ-Link Facebook page on 4th July.

‘Journey with EZ-Link’ Roadshow Locations

4 July – 6 July 11 July – 13 July 18 July – 20 July 25 July – 27 July
Ang Mo Kio Bus Interchange • Dhoby Ghaut MRT
Hougang Bus Interchange • Tampines Bus Interchange
Boon Lay Bus Interchange Punggol Bus Interchange
Toa Payoh Bus Interchange Jurong East Bus Interchange

Upon getting their new cards, cardholders can have the remaining monies from their old cards transferred to the new cards, which do not carry any stored value. Each eligible cardholder is entitled to one free card, while stocks last.

For the convenience of its EZ-Reload (Auto Top-Up) customers with cards expiring in 2014, EZ-Link will be sending free cards to their mailing addresses directly before the expiry dates. EZ-Reload customers using DBS/POSB credit/debit cards will also enjoy rebates on the $0.25 convenience fee charged. The issuance of new cards for expiring PAssion ez-link cards and bank co-brand credit or debit cards with ez-link function will be managed by the respective banks and issuing organisations.

To further delight cardholders, EZ-Link will also launch an exclusive, limited edition series of Special Justice League ez-link cards on 28th July 2014 as part of the giveaway campaign, for cardholders whose cards are expiring in the year 2014. These cardholders can get these cards at a subsidised cost of $3, which will be deducted from the remaining monies from their expiring ez-link cards. The card series comprises 10 designs featuring Superman, Super Girl, Wonder Woman, the Flash, Green Lantern, Batgirl, Catwoman, Batman, Robin and the Joker.

For cardholders’ convenience, EZ-Link has made available many channels for checking of card expiry dates to ascertain their eligibility for the free cards. From 4th July 2014, cardholders will be able to log on to www.ezlink.com.sg, enter their 16-digit CAN number found on the back of their cards, and find out if their card is expiring in 2014.

The channels that also display expiry dates on screens include General Ticketing Machines, Add Value Machines, SAM Machines, OCBC ATMs, AXS Stations and the My EZ-Link Mobile App which can be downloaded from Google Play Store. The channels that display expiry dates on top-up receipt printouts include EZ-Link Top-up Machines, TransitLink Ticket Offices and Passenger Service Counters.

Channels for ez-link Cardholders to Check if Card Expires in 2014

Channels Card Expiry on Display Card Expiry on Receipt
General Ticketing Machine (GTM) Yes Yes
Add Value Machine (AVM) Yes Yes
SAM Machine Yes Yes
EZ-Link Top-Up Machine No Yes
TransitLink Office Transactions No Yes
Passenger Service Counter No Yes
AXS Machine Yes No
EZ-Online Yes No
My EZ-Link Mobile App Yes No

At the ‘Journey with EZ-Link’ giveaway roadshows, visitors can also find out more about EZ-Link’s value-added services, such as the EZ-Reload (Auto Top-Up) service, the ‘Activate!’ programme which offers free card blocking service and free card insurance, as well as the My EZ-Link Mobile App that uses Near Field Communications (NFC) to top-up ez-link card and track transactions. The roadshows will be interactive and serve as a good platform for cardholders to find out more about the uses and benefits of EZ-Link’s value-added services.

“The ‘Journey with EZ-Link’ giveaway campaign is our way of expressing our gratitude to ez-link cardholders for making the ez-link card the preferred companion for their journey on public transport and in many other areas of their life. Besides giving away free cards, we are also upgrading our customers to a higher tier by offering free insurance, card blocking and other value-added services,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd. “We will continue to deliver value and benefits to our cardholders, such that the ez-link card will be something that they can depend on in their lifelong journey.”

To keep in touch with the exciting offerings of ‘Journey with EZ-Link’, please visit www.ezlink.com.sg or follow EZ-Link’s Facebook, Instagram and Twitter pages.

About EZ-Link Pte Ltd
EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all EZ-Link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of EZ-Link cards. To date, more than 17 million new CEPAS-compliant EZ-Link cards have been issued. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new EZ-Link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit.

Media Contacts

Jayne Tay
The Right Spin Pte Ltd
DID: +65 6325 5935
Email: jayne@therightspin.com.sg

Johanna Toh
Vice President
EZ-Link Pte Ltd
Email: johannatoh@ezlink.com.sg

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