FEVO Prepaid MasterCard card allows cardholders to personalise their own unique card face
Issued By: EZ-Link Pte Ltd, MasterCard Worldwide
SINGAPORE, 1 April 2009 – EZ-Link Pte Ltd, the leader in cashless payment in the public transportation business, and MasterCard Worldwide, a global payments solutions organization, today announced the launch of the new FEVO Prepaid MasterCard card which features a card face that can be personalized. The prepaid card can be loaded upfront with funds and easily reloaded when required online.
FEVO is an acronym for Freedom, Empowerment, Voice and Opinion. The card was developed to enable consumers to express their individuality, to empower their loved ones with the gift of financial discretion, and the freedom to make cashless payments at retailers worldwide, at point of sale and online, wherever MasterCard is accepted. FEVO cardholders will undoubtedly be trend-setters with a card that’s uniquely personalised with their own photographs and graphics.
Ms Julienne Loh, Vice President and Country Manager, Singapore, MasterCard Worldwide said: “This launch marks the first time in Singapore that MasterCard is working with a non-bank entity to issue consumers an innovative payment option which has the convenience of a reloadable stored-value card and can be used at retailers across the world.”
“The personalized FEVO Prepaid MasterCard is a perfect gift for any occasion – holiday celebrations, birthdays, graduations, anniversaries or even for employee recognition. Recipients have access to the funds which are preloaded onto the card, which they can use for dining out, shopping or travelling at over 28 million merchant locations worldwide where MasterCard is accepted. “
Mr Nicholas Lee, Executive Director of EZ-Link Pte Ltd said: “The launch of FEVO Prepaid MasterCard marks an excitingly new milestone for EZ-Link and MasterCard. With this joint collaboration with MasterCard, we are pleased to extend our product range beyond the public transportation segment. The FEVO Prepaid MasterCard is perfect for individuals who are looking for ways to express their creativity by capturing their own treasured moments and creating their own card face design.”
By logging onto the dedicated FEVO website, cardholders can design their own FEVO cards by uploading their favourite photos of their friends, families and pets or by selecting from a wide range of photos and graphics from the image gallery.
Other features include the ability to track transactions, monitor usage, and top up the card online. Additional features such as transportation payment and contactless payment functions will also be introduced by the second half of 2009.
The FEVO Prepaid MasterCard makes an ideal and handy tool for parents who may want to give allowances which can be accessed in Singapore or overseas. Organizations looking to acknowledge the support of their staff, customers or business partners may also present them with a personalised corporate FEVO Prepaid MasterCard. There is no income restriction for use of the card.
The FEVO Prepaid MasterCard can be used at 28.5 million MasterCard acceptance locations worldwide for in-store, and online purchases, as well as for telephone and catalogue orders. Cardholders also have access to exclusive MasterCard promotional offers and merchandise discounts.
The FEVO Prepaid MasterCard will be available online at www.fevocard.com from 1 April onwards. Cardholders can visit the site for more details about the card and privileges.
The FEVO Prepaid MasterCard will also be available at the FEVO roadshow held at the Topshop Outlet at VivoCity from 10-11 April 2009. In celebration of the launch of the card, EZ-Link and MasterCard are giving consumers who apply for the card at the FEVO roadshow a complimentary Topshop styling and glamour shot session to be held in-store. Cardholders can choose to dress in 2 different styles –rock star or candy-pop sweet – and have their picture taken against a themed backdrop. This photograph will be printed onto their FEVO cardface on the spot, giving cardholders a unique FEVO keepsake.