Passengers of the local tour bus fleet, City Tours, can now experience the sights and sounds of Singapore with greater convenience by simply tapping their ez-link cards.
Issued By: People’s Association, Dairy Farm Singapore
SINGAPORE, 30 March 2010 – Partnering Ez-Link and PaymentLink (PL), the People’s Association (PA) launched the PAssion ez-link Card in November 2009. At the Launch, the PA announced its partnership with Dairy Farm Singapore Group (DFSG) to introduce a slew of exciting exclusive benefits and privileges at retail banners under DFSG for PAssion ez-link Card Members from April 2010. Today, 30 March 2010, DFSG launched its TapForMore Programme, a new and exclusive DFSG Rewards Programme for PAssion ez-link Card Members.
TapForMore enables PAssion ez-link Card Members to earn and redeem points, and enjoy instant price-off purchase, attractive vouchers and/or items when they shop at any Cold Storage supermarkets, Market Place supermarkets, Shop N Save supermarkets, Giant hypermarkets and Guardian Health and Beauty stores operated by the Dairy Farm Group in Singapore.
At the ceremony this morning, a tripartite agreement was signed by Chief Executive Director of the PA, Mr Tan Boon Huat, Regional Director of Dairy Farm South Asia, Mr Jeff Shaw and Group Managing Director of PaymentLink Pte Ltd, Mr Jeremy Tan. Together, the PA, DFSG and PL will leverage on each other’s networks, 2 resources and expertise to create more benefits and privileges for PAssion ez-link Card Members.
With the launch, the PA, DFSG and PL expect to attract many DFSG clients as PAssion ez-link Card Members and more PAssion ez-link Card Members will visit and patronise DFSG outlets. The scheme is a significant partnership between the PA, DFSG and PL to bring greater value and benefits to their clients and members of the public.
Since the launch of the PAssion ez-link Card in November last year, the PA has recruited and renewed more than 200,000 PAssion ez-link Card Members. Today, the PA has a total of 740,000 PAssion Card and PAssion ez-link Card Members. About four in every ten households have at least one PAssion Card Member. The PA aims to achieve one in every two households with at least one PAssion Card Member by 2013.
Chief Executive Director of the PA, Mr Tan Boon Huat said: “With the arrival of the much anticipated exclusive TapForMore Rewards Programme, PAssion ez-link Card Members will now get to enjoy more benefits. We believe that with this exclusive loyalty programme at DFSG participating banners, more residents will be attracted to take up our membership, thereby opening up more opportunities for PA to connect them to the community via grassroots and PA-related programmes and activities. Through their participation, we can foster friendships amongst our residents to build stronger neighbourhood ties and community spirit.”
Dairy Farm South Asia Regional Director Mr Jeff Shaw said: “We are delighted to launch this loyalty rewards programme with PAssion ez-link Card by People’s Association. We have many exciting ideas and special promotions lined up for the card members, many of whom are already our regular shoppers. We also look forward to welcoming more new customers to experience and enjoy shopping at our island-wide network of stores.”
Group Managing Director of PaymentLink, Mr Jeremy Tan said: “We are pleased to have our tripartite collaboration continue rolling out increasing benefits to 3 PAssion ez-link Card Members. With the strong collaboration, we are confident of delivering even greater value-add to Members going forward. As we continue to expand our current 6,000 retail points which accept concession and ez-link payment, we are committed to rolling out more opportunities for PAssion ez-link Card Members to make use of their cards for payment.”