EZ-Link adds SingPost outlets as new sales points

Consumers can now purchase and top up ez-link cards at all SingPost outlets
Issued By: EZ-Link Pte Ltd

SINGAPORE, 25 January 2011 – EZ-Link Pte Ltd announced today the addition of SingPost outlets to their current network of ez-link card sales channels and top-up points. Effective from 28 January 2011 onwards, consumers will be able to purchase and top-up ez-link cards at all 62 SingPost outlets island-wide.

This expansion in sales channels and top-up points gives consumers more convenience, as they will now have many more accessible outlets where they can purchase the cards from and top up their ez-link cards. Currently, the cards can already be purchased at all TransitLink Ticket Offices, Passenger Service Counters at MRT Stations and at 7-Eleven Convenince Stores. With the addition of SingPost outlets, the number of sales points of ez-link cards will increase to over 800.

“We are very pleased to add SingPost as an ez-link card sales channel and top-up point as this will make it even easier for consumers to purchase or top up an ez-link card and enjoy the convenience it brings – be it for public transport, payment for ERP/EPS or retail shopping. SingPost is an excellent channel partner, and we look forward to adding value to each other’s services for many more years to come,” said Mr Nicholas Lee, Executive Director of EZ-Link Pte Ltd.

Mr Loh Choo Beng, Executive Vice President (Retail & Financial Services) of SingPost said, “ez-link card is well accepted in Singapore as an efficient payment mode for transport and more. We are happy to partner with EZ-Link to extend their acceptance points to 62 post offices, thereby enabling our customers to conveniently buy or top-up ez-link cards or even make micropayment for postal and non-postal products and services.”

“Homecoming” Limited Edition ez-link cards

To help us commemorate the sales of ez-link cards at SingPost, EZ-Link is introducing a set of four “Homecoming” Limited Edition ez-link cards in collaboration with Golden Village and in support of the local movie industry. EZ-Link decided to select “Homecoming” – a film made by local producers J-Team scheduled for release during the Chinese New Year period – to feature on its cards as the movie reiterates the meaning of returning home, from wherever you are, for a reunion during the traditional Lunar New Year.

“We are also very excited to launch the “Homecoming” Limited Edition ez-link cards, and hope that just like the theme of the movie, card holders will experience the joy of travelling home with their ez-link cards during this festive period with ease to attend reunion dinners and gatherings with their loved ones,” added Mr. Lee.

With effect from 28 January 2011, normal ez-link cards will be sold at SingPost outlets at $5 each with zero stored value. Top-up services are available in multiples of $10. Each top-up is subjected to a convenience fee of $0.30 Also with effect from the same date, the “Homecoming” Limited Edition ez-link cards will be available for purchase at all SingPost outlets at the price of S$28 per set with no stored value, consisting of four different designs.

These collectible sets can also be purchased at the “Homecoming” meet-and-greet road shows, where the movie’s actors will autograph on the themed ez-link cards. A total of 5 road shows will be held on 30 January 2011 at the following locations:

  • Hougang Mall (12pm)
  • Jurong Point (2pm)
  • Downtown East (3.30pm)
  • AMK Hub (5pm)
  • Tiong Bahru Plaza (7pm)

For more information, please visit www.ezlink.com.sg.

About EZ-Link Pte Ltd
A subsidiary of the Land Transport Authority, EZ-Link Pte Ltd was formed on 8 January 2002. Its core business is the clearing and settlement of all ez-link card transactions generated in transit and non-transit (retail/merchant) environments, as well as the sale, distribution and overall management of ez-link cards. To date, the company has sold and replaced more than 8 million new ez-link cards which are CEPAS-compliant. This is in tandem with the government’s plan to promote cashless payments in Singapore. In line with this vision, the new ez-link card is now also accepted as a mode of payment for Electronic Road Pricing (ERP) and at carparks fitted with the Electronic Payment System (EPS) when used in the dual-mode in-vehicle unit.

EZ-Link Pte Ltd was awarded the “Everyday Merchant of the Year” in the prestigious MasterCard Hall of Fame Awards in December 2010.

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